DS Urban Store opens in Westfield London

Time 9:58 am, December 2, 2016

DS Automobiles has launched its first DS Urban Store in Westfield London where shoppers can get up close and personal with the complete DS range.

Designed to promote the brand to potential new customers who might otherwise not approach it, the DS Urban Store gives passers-by the chance to get up close and personal with the DS range of cars.

Westfield London is the perfect location for this as the UK’s premiere shopping destination, with 27 million people visiting it in 2015.

Each DS Urban store is made up of five different areas. There is DS Exhibition, which features a flagship model from the DS range, and DS Lounge, where customers can configure a car. DS Virtual Vision, which puts guests into a virtual reality via wearable headsets to see all of the vehicle personalisation options available, and DS Boutique, which showcases a range of lifestyle products inspired by DS. Then those thinking about buying can configure a car in the DS Lounge and DS Bijouterie is reserved for those guests that want to confirm the purchase of a car.

Yves Bonnefont, chief executive officer, DS Automobiles, said: ‘The DS Urban Store opening in London represents an important step in the development of the DS network. This new digitally interactive DS Urban Store concept is a strong asset to promote the brand as close as possible to its customers. It is a place where you can buy your DS, immerse yourself in the DS universe and live the brand experience.’

The most recently opened DS Stores are in Foshan, China, Hamburg, Germany and Madrid, Spain.

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Jack Evans's avatar

Jack Evans is the head of editorial for Car Dealer parent company Blackball Media. An experienced motoring journalist, he covers the latest car launches, motoring news and produces a variety of features for this website.

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