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EVs outsold diesels in Europe last month for the first time ever

  • New data shows EV and PHEVs took 21 per cent of the European August new car market
  • Diesels took just 20 per cent and EVs outsold diesels by 10,100 units
  • Overall European new car market was down 18 per cent and was the worst August since 2014

Time 8:25 am, September 28, 2021

New electric cars outsold diesels in Europe last month for the first time ever, new data shows.

Jato Dynamics said electric and plug-in hybrids (PHEVs) accounted for 21 per cent of European new car registrations in August, or 151,737 vehicles – a 61 per cent year-on-year increase.

Diesels, meanwhile, slipped from 29 per cent in August 2020 to 20 per cent in August 2021.

This time last year, the volume of EVs was 158,300 units less than diesel car registrations, however last month Jato Dynamics recorded EVs outsold diesel vehicles by 10,100 units.

Since January, European dealers have shifted 1.32m electric and PHEV vehicles.

Demand was particularly strong for the electric versions of the Fiat 500, Peugeot 208, Hyundai Kona, Vauxhall/Opel Corsa and Kia Niro, in addition the Volkswagen ID.3 – Europe’s top-selling EV during the month – with 7,904 units.

The positive news for electrified vehicles was in stark contrast to the wider picture.

Total August registrations slumped to 713,714 units – an 18 per cent drop.

That figure means last month was the worst performing August since 2014.

Year-to-date volume remains higher than last year, though, with 8,095,419 registered units compared with 7,192,839 registered between January and August in 2020.

The Dacia Sandero was August’s top-selling new car with 14,941 units, followed by the Volkswagen Golf (13,664), the Toyota Yaris (12,594), Dacia Duster (11,327) and the Volkswagen T-Roc (11,179).

Notable new entries to the best-sellers charts were the Cupra Formentor recording 2,192 units in the PHEVs list placing it fifth, while the Tesla Model Y finished in eighth place in the electric car list with 3,478 units registered.

Felipe Munoz, global analyst at Jato Dynamics, said: ‘The chip shortage has been a major setback for OEMs still grappling with the effects of the pandemic.

‘Production issues and delays in the delivery of new cars have been damaging to sales, and the lack of availability at dealerships is forcing many consumers to either look for used cars or simply delay their purchase.

‘In usual circumstances, consumers may expect to wait lots of months for a new Ferrari, but they are now experiencing the same delay for regular models.’

On the subject of EVs outselling diesel cars, Munoz said: ‘Although deals and incentives have played a significant part in boosting demand, we have seen a fundamental shift in buying habits as more appealing models have entered the market and consumers have become aware of the benefits attached to EVs.’

James Batchelor's avatar

James – or Batch as he’s known – started at Car Dealer in 2010, first as the work experience boy, eventually becoming editor in 2013. He worked for Auto Express as editor-at-large and was the face of Carbuyer’s YouTube reviews. In 2020, he went freelance and now writes for a number of national titles and contributes regularly to Car Dealer. In October 2021 he became Car Dealer's associate editor.

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