• Car Dealer Plus
No Result
View All Result
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • UCA 2020
  • UCA 2021
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100
  • CD Plus
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • UCA 2020
  • UCA 2021
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100
  • CD Plus
No Result
View All Result

Car Dealer Ewards 2009: Meet the Judges

James Baggott by James Baggott
October 10, 2009
0
Home ewards

ewardslogoTHE judges for the Car Dealer Ewards 09 in association with Autotorq.com make up the great and the good of the online automotive retailing world.

Here are the details of the experts that will be casting their eyes over your websites and deciding who gets the gongs in 2009.

clive-jackson

Clive Jackson [NEW JUDGE]


Autotorq founder: 020 7384 8510, autotorq.com

I’ll be looking for websites that are not only well designed, but are providing a return on investment. I want to see evidence that the web is working for your business, that you’re measuring success and utilising this information in innovative ways that keep you one step ahead of the competition. Any business on the web today must blend presentation and brand values with actual performance.


tim-smith

Tim Smith

G-Forces marketing director: 0845 055 9040, gforces.co.uk

Innovation, execution and results are what I will be looking for. Innovation displays a forward-thinking attitude and a willingness to embrace new technology. Execution is about how well everything is put together; how well it works and how simple it is to use for the visitor. However, results are key to success and the Eward winners will have to demonstrate a significant positive impact on their business from their website.


chris-suttonChris Sutton [NEW JUDGE]

Black Horse Motor Finance MD: 0131 311 2127, blackhorse.co.uk

We’ve all come across websites which miss a trick and suffer from being out of date, difficult to navigate or just plain ugly. The Ewards are all about celebrating the very best current examples so I’ll be looking for websites which have excellent functionality, search engines and engaging designs which ideally demonstrate innovation. The winning websites should serve as effective tools to drive their owner’s bottom line.

daniel-burgessDaniel Burgess

HPI automotive director: 0845 300 7543, hpi.co.uk

I’ll be reviewing websites to see which offer a shop window to a range of products and services, from finance and insurance to service and warranty. But, as ever, how this is delivered will be key to influencing our decision. How you publish your stock for sale is just as important as the cars you have on your forecourt, so look, feel, navigation and level of information available to buyers will be evaluated by me and my team.

richard-lawtonRichard Lawton

Really Good Domains marketing manager: 0161 482 7650, reallygooddomains.com

I’ll be looking for websites that actually do more than just look pretty. Websites need to capture enquiries and generate business. So, while eye-catching design is important, we will pay special attention to how intuitive and easy to use the website is from a user’s perspective. Clear navigation is key, but the best websites are those where users enjoy their visit so those offering that little bit extra will score highly with us.

shaunarmstrong-visitcarsShaun Armstrong [NEW JUDGE]

Visit Cars MD: 08717 502 495, visitcars.co.uk

I’ll be looking closely at the customer journey, design and usability of the website. Capture points that call the visitor to action and good search engine optimisation for lead generation will be key as well as regional and localised targeting. I’ll be measuring speed of response, openness on pricing and financial information as well as the ability to deal nationwide. And finally I’ll be looking for a unique selling point in the winners.

tew_cJames Tew

Codeweavers MD: 0870 443 0888, codeweavers.net

I’m looking for innovation. I’m sure every entrant will believe their site is pleasing on the eye and has good navigation, but the real question is what does it do? Will it keep the user informed with quality content, video and vehicle information? Does it allow them to interact by personalising their vehicle using tools for finance and insurance? Are there calls to action and are they effective? If the answer’s yes, it’ll get my vote!

keith-rountreeKeith Rountree [NEW JUDGE]

BCA group marketing manager: 0845 600 6644, bca-europe.com

There are two key things I’ll be looking for in this year’s Eward winners: integration and return on investment. Today, more than ever, internet propositions and e-marketing need to be integrated with CRM and offline activity. Integration is vital because while the web can be a great shop window, the follow through to transaction may often be offline. Investment in internet activity needs to provide strong ROI and be seen to generate real value back into the business.

robqueenRob Queen

Compucars, Marketing manager: 0845 667 6000, compucars.co.uk

‘My key focus will be on two distinct areas. The first will be how efficiently does your website promote your used car stock? Are they prominent, well described and easily seen? My second area of focus is how well you use your website for upselling value added products and services, capturing customer details and using your web technology to create long term partnerships with your customers.’

HOW TO ENTER…

Submitting your website couldn’t be easier. Send an email to [email protected] and in the subject box type the Eward category name you’re entering. So, if you’re a franchised dealer, write ‘franchised’. In the email, include the following details:

1 Your name and position

2 Company name

3 Website address

4 Name of the agency who designed the website, or if in-house, state this

5 Finally, 50 words saying what makes your site an Eward winner

If you entered last year, that doesn’t mean you can’t enter these Ewards, but you will need to send us details again.

MORE:

Car Dealer Ewards 2009 are go!

Car Dealer Guide to the Web

Last Year’s Ewards winners and losers

Get more from Car Dealer

  • Premium stories
  • Used car data
  • Magazine early access
Register

Or Sign in

Related Posts

3…2…1… Ewards 2013 is go go go!
ewards

Have you entered Ewards?

October 2, 2013
2012

Ewards 2012: The Winners

February 18, 2013
ewards

Ewards 2012 launched

September 29, 2012
CDTV

VIDEO: Ewards 2011

January 28, 2012
2011

Ewards 2011 – Who won what?

December 20, 2011
2011

Multi Franchised Dealer Website of the Year Eward: Citygate

December 20, 2011

Want the latest news?

Sign up to Car Dealer's daily news email updates

Subscribe
Electrified vehicle registrations overtake diesels for the first time in Europe
News

What is stopping car buyers from switching to EV? Our exclusive white paper reveals all

April 8, 2021
How many car dealerships does each manufacturer have in the UK? Car Dealerships Locations List 2021 revealed
News

How many car dealerships does each manufacturer have in the UK? Car Dealerships Locations List 2021 revealed

March 12, 2021
Used Car Awards with Mike Brewer and James Baggott graphi
News

Who won what at the Used Car Awards 2020? Mike Brewer reveals our winning car dealers

March 12, 2021
Used Car Awards 2021 logo
Used Car Awards

Used Car Awards 2021 will be back in all their glory on November 29 hosted by Mike Brewer

March 17, 2021
The Newcomers: Here are the 10 electric car brands coming to a forecourt near you soon
News

The Newcomers: Here are the 10 electric car brands coming to a forecourt near you soon

March 30, 2021
Trophy Cars forecourt
News

Investigation: Meet the hyper-specialist car dealers making their money from weird and wonderful motors

March 12, 2021
Car Dealer Top 100 – The list in full of the most profitable car dealers in the UK
Car Dealer Top 100

Car Dealer Top 100 – The list in full of the most profitable car dealers in the UK

February 10, 2021
BMW, Mercedes, Audi and Volvo, could they be sold under one roof?
News

Multi franchising: Premium brands rule out selling cars alongside rivals in same dealer – as others remain tight-lipped

March 11, 2021
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • UCA 2020
  • UCA 2021
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100
  • CD Plus
Call us: 020 8125 3880

© 2020 Blackball Media

No Result
View All Result
  • Car Dealer Plus
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • Used Car Awards 2020
  • Used Car Awards 2021
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100

© 2020 Blackball Media

Log In
Register
Register
Server 1