Interviews News

Moray Callum: ‘If it was up to me, I’d look to design the Capri’

Time 7 years ago

evosFORD’S chief designer has admitted to Car Dealer that if he was at the top of the Blue Oval tree, the first car he’d put into production would be a replacement for the Capri.

In an exclusive interview at the Paris Motor Show, Ford’s chief designer Moray Callum – brother of Jaguar’s celebrated design chief Ian Callum no less – revealed he’s got plenty of sketches in his notebook of what a new Capri could look like.

Although he wouldn’t share them with us, despite our pleading, it was still clear from the way Callum spoke that a Capri was very much at the forefront of his and his designers’ minds.


‘The first-generation Capri is one of my favourite cars we’ve ever made,’ said Callum. ‘One of my teachers had one of those cars when it first came out and it made an impression – it’s the European Mustang in my mind.

‘If I had a pound for every time I’d been asked if a Capri would fit in the line-up,
I’d be very rich indeed! In
my mind there’s always room for cars in our line-up, but a Capri just doesn’t fit into the product plan at the moment.

‘There is certainly a design for one in my sketchbook and probably in all our designers’ sketchbooks too.

‘It was a very iconic car and I think it did a lot for the Ford brand as well. It’s the one car I would put into production if I was the boss of Ford – but they’ll hate me for saying that.’


Read Car Dealer’s Q&A with Ford’s chief designer here

For now Ford buyers will have to ‘make do’ with the Mustang, a right-hand-drive version of which will be on sale for the first time in the UK next year. And Callum is confident this will sell to UK buyers.

‘People will buy it,’ he said. ‘It will sell as much as we need it to sell. There are 10,000 planned for the whole of Europe. Mustang has eight million Facebook followers and more than 50 per cent of those are outside the US. That’s a lot of pent-up demand for Mustang.

‘We’ve given Mustang real credibility as it’s a true driver’s car and a legitimate sports car. It’s great value and great to drive.’ Callum couldn’t resist a cheeky jibe at his brother either. When asked who he thought was doing the best job in terms of design in the industry, other than his own brand, he said Jaguar Land Rover – but Land Rover in particular.

‘It’s a tough question,’ he said. ‘I think Jaguar Land Rover is doing it really well. It pains me a little to say it, but I think probably Land Rover are doing it slightly better.

‘I’ve been a fan of Jaguar all my life and it’s refreshing to see it come alive again, just as it is with Land Rover, and it’s particularly nice to stick one up the Germans.

‘Some of the German companies have lost their shine in my opinion – especially Audi.’

Get more from Car Dealer

  • Premium stories
  • Used car data
  • Magazine early access

MORE: Record-breaking financial year at Peoples Ford

MORE: Ford chief designer talks exclusively to Car Dealer

MORE: New Ford showroom opens after £5 million investment

James Baggott's avatar

James is the founder and editor-in-chief of Car Dealer Magazine, and CEO of parent company Baize Group. James has been a motoring journalist for more than 20 years writing about cars and the car industry.

More stories...

Advert
Server 51