9:39 pm, September 1, 2011
FAMILY owned dealer group JCT600 is on track to achieve its best ever year of new and used car sales.
In a statement, the dealer group revealed that retail volumes for the first eight months of 2011 are already over 1,000 cars higher than the 2010 record year.
‘The year set off at a great pace and then like most retail businesses we encountered a slowdown around the time of the Royal Wedding in April as consumer spending fell.
‘We decided to take action quickly and as a result June, July and August have been record sales months for the business,’ said John Tordoff, chief executive (pictured).
This year has seen the Yorkshire-based dealer group implement a telephone survey with every customer in a drive to improve customer service.
‘We have a reputation for providing excellent customer service, but needed to know that this was being delivered consistently across the business. We receive regular feedback from customers who buy cars from us via the manufacturers we represent, but wanted to learn more from those customers who had not gone on to buy from us,’ said Tordoff.
‘The results were very encouraging with many customers scoring us 9 or 10 out of 10. We were also able to pick up on any low scores and ensure that any small issues were dealt with as well as taking action to prevent the same problem occurring going forward.’
JCT600 also announced that it has been working hard to deliver the best possible value to customers. A number of deals and low rate finance offers were put in place.
‘We have run several special used car on-line events over the last few months, reducing almost every used car by up to £500,’ said Andy Coulthurst, group sales director. ‘JCT600 already prices used cars to be the most competitive within 100 miles and with this further event reduction, we have made ourselves the automatic choice for the cost conscious motorist.’
