3:10 pm, April 20, 2022
Fiat and Abarth have joined the Robins & Day by Stellantis &You dealership network.
The brands will start with an initial placement at the flagship Sale and Birmingham Central sites, expanding across the network at a later date.
The two sites will be the first within the Robins & Day network to offer models including the new fully electric Fiat 500 and performance-focused Abarth 596 and 695 ranges, joining models from other Stellantis brands.
The addition of Fiat and Abarth to two sites follows the announcement by Robins & Day and Stellantis in February of its new group name of Robins & Day by Stellantis &You UK.
Robins & Day chief executive James Weston said: ‘We are delighted to embark on this exciting new chapter of our Robins & Day by Stellantis &You UK journey.
‘We pride ourselves on providing excellent customer experience and working hard to anticipate customer needs, so we’re thrilled to be welcoming two iconic brands, Fiat and Abarth, into our ever-growing portfolio.
Inside the Robins & Day Fiat and Abarth showroom in Sale
‘Both locations reflect our continued investment in premises, ensuring we offer the best products and service facilities to our customers.’
Greg Taylor, managing director for Fiat and Abarth, said: ‘Robins & Day has over 100 years of experience in the UK, so we know our customers will get the attention they look for when it comes to new vehicles and their high expectations when it comes to service.
‘We’re excited to be in a position where we can continue to expand outlets where our brands can grow even further.
‘I hope this is the first of many sites with James Weston and his team.’
Seventeen of Robins & Day’s 29 dealerships across the UK are currently multi-franchise.
Pictured at top is the Birmingham Central showroom
