Robins & Day Peugeot new look, Dec 2021Robins & Day Peugeot new look, Dec 2021

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Dealer group Robins & Day rebrands as Robins & Day by Stellantis &You UK

  • Robins & Day officially rebrands to become more closely aligned with Stellantis
  • The dealer group is now known as Robins & Day by Stellantis &You UK
  • Robins & Day boss says change aims to ‘provide customers with even greater confidence’

Time 7:32 am, February 10, 2022

Dealer group Robins & Day has officially rebranded as Robins & Day by Stellantis &You UK.

The new name has been applied to all 54 of its UK dealerships with the aim of aligning the firm more closely with Stellantis.

The move was initially reported by Car Dealer in November, when it was also announced that Stellantis’s retail division in Europe would be rebranded as Stellantis &You, Sales and Services.


In December, Robins & Day became the first Peugeot retailer in the UK to adopt the new corporate look of the Stellantis brand.

The latest announcement has seen Robins & Day launch a new website. There will then be a transition period before the group is renamed Stellantis &You UK by 2023.

The news comes as Robins & Day looks to expand with ‘multi-franchise opportunities’.

March will see the culmination of two projects that introduce the Fiat and Abarth brands to the existing Peugeot and Citroen showrooms in Sale and Birmingham Central.


The locations will offer new models, including the iconic Fiat 500 Electric and Abarth range, while also providing full servicing and MOT facilities.

It is the latest multi-franchise deal to be struck by Robins & Day, which is currently in effect at 17 of its 29 dealerships.

James Weston, Robins & Day chief executive, said: ‘Robins & Day has a long heritage in the UK with over 100 years of history.

‘We pride ourselves on providing excellent customer experience and working hard to anticipate customer needs.

‘The update to Stellantis &You UK encapsulates this and also highlights our focus on employee engagement at the core of our strategy. Our new name marks the importance and commitment to this.

‘As a Stellantis manufacturer-owned group, this name change reinforces this connection.

‘We’re at an exciting point as our investment in premises and our digital marketplace to welcome new brands brings opportunity, and we hope this new name will provide customers with even greater confidence.’

Jack Williams's avatar

Jack joined the Car Dealer team in 2021 as a staff writer. He previously worked as a national newspaper journalist for BNPS Press Agency. He has provided news and motoring stories for a number of national publications including The Sun, The Times and The Daily Mirror.

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