The innovative marketing campaign sees Chevy buyers get a warranty, servicing and breakdown cover for five years.
But Terry has admitted it is a ‘here and now’ offer that was launched because the firm’s research revealed buyers wanted to fix their motoring costs.
‘Buyers were “arcing” – battening down the doors of the arc to weather the storm financially,’ he explained. ‘Fixing costs for a long period of time was important to them which was why we did it.
‘I’m not going to give you a definite it’s always going to be in – but we’ll always have a programme for our customers that is what they’re looking for and we’ll adapt it accordingly.’
He confirmed Five Year Promise wasn’t a long term strategy like Kia’s seven-year warranty and was simply a marketing strategy that works ‘at the moment’.