Ford Fiesta tops four million sales

Time 10:09 am, July 15, 2013

02THE Blue Oval has smashed four million sales of its Fiesta supermini.

The four-millionth Fiesta has been handed over to Michelle Wardale – who had previously owned three Ford models – by dealer Benfield Sunderland.

The Fiesta has led the small car segment in the UK for 27 of its 37 years and has remained Britain’s overall best-seller since 2009, when it overtook the Ford Focus.

Wardale said: ‘When I was told I’d chosen the four millionth Fiesta I was totally shocked – it’s not the sort of thing that normally happens to me!’

Ford Britain chairman and managing director, Mark Ovenden, said: ‘The success of the Ford Fiesta means a great deal to the whole Ford team.  This car combines style, value, driving dynamics and remarkable technologies such as the award-winning EcoBoost engine and Ford MyKey.

‘Today it outsells its nearest retail competitor by more than two to one – and that really tells the story of this extraordinary car.’

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