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CDX News

Get the message at CDX – why Facebook is the way forward for car sales

Time 11:31 am, May 9, 2019

THOUSANDS of dealers across the UK are using Facebook to their advantage in the areas of sales and marketing – and you’ll be able to find out more about how it can help YOU at this year’s CDX.

Researchers from the massively popular social media site recently discovered that two-thirds of consumers would prefer to send an online message to a friend or business than pick up the phone or send an email.

And that’s where Facebook comes in with its Messenger service.

Over the past 18 months, Facebook has developed best practice that enables OEMs and retailers to come together to provide a seamless customer experience through social media that also drives increased conversion rates.

OEMs build brand favourability, model awareness and product consideration via Facebook and Instagram, and thanks to Facebook’s ability to track when consumers are showing signs that they are ready to buy, it can ensure your local marketing activity targets the right people at the right time.

Seamless transfer

This workshop is relevant for franchised retailers and independents who will able to…

Discover how Facebook can seamlessly connect OEM and retailer marketing efforts to target the right customer at the right time with the right message

Learn how OEMs have built messenger bots to help qualify customers and connect them to retailers

Learn how Facebook can then seamlessly transfer the customer to the retailer to continue the conversation in real time

You’ll also be shown examples of best practice, and how you can upskill your marketing to capitalise on the new way consumers are preferring to interact with businesses.

If your contact rate of consumers has been declining in recent years, this workshop will show you how to reverse that trend.

It will be presented by Aiden White, client solutions manager for autos at Facebook UK. He works with the UK’s leading OEMs and their agencies to deliver campaigns across the Facebook ‘ecosystem’ as well as drive closer collaboration with their retailer networks.

Another great reason to come to CDX 2019 at Farnborough International Exhibition and Conference Centre, on Wednesday, June 12, 2019!



MORE: Why selling cars online should be the next step for your dealership

MORE: How can your staff experience improve that of your customers?

MORE: Are car buyers ready to buy online without ever visiting a dealership? 

CDX and all related content and sessions are subject to change or cancellation at any time up to and including the event day

Dave Brown's avatar

Dave, production editor on Car Dealer Magazine, is a journalist with more than 30 years' experience in the worlds of newspapers, magazines and public relations.

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