Supplier Tips

Get finance relationship working for you and your customers

Time 9:59 am, November 29, 2019

A sponsored post from the Car Dealer Clinic in issue 141

BREXIT uncertainty, regulation and low consumer confidence could mean the next few months are going to be tough in the motor industry.

We are already seeing instability in demand for cars, with some dealers believing that it has been their worst start to a fourth quarter in years.

One thing you can be sure of is that every dealer will be facing a dip in performance.

That’s where finance will come in.

Making the most of the leads that you receive will be key.

We are aware that a lot of dealers still don’t challenge the norm, and that’s where you need to get your sales people fully versed in what’s available.

Whoever you are using, whether they’re a lender or broker, you need to build up a good relationship and work with them to get the customer a great outcome.

Where possible, lenders and dealers
 need to be talking and working together 
to get the correct car price and aftercare, interest rates, terms, etc… and only then 
will you secure more customers in this current climate.

Finally, if you don’t have a non-prime lender on board, it’s time to get one, as 
from a dealer’s point of view, servicing 
non-prime customers has never been so quick and simple.

Contact First Response Finance

Tel: 0115 946 6260  

Email: [email protected]


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Car Dealer has been covering the motor trade since 2008 as both a print and digital publication. In 2020 the title went fully digital and now provides daily motoring updates on this website for the car industry. A digital magazine is published once a month.

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