Get finance relationship working for you and your customers

A sponsored post from the Car Dealer Clinic in issue 141

BREXIT uncertainty, regulation and low consumer confidence could mean the next few months are going to be tough in the motor industry.

We are already seeing instability in demand for cars, with some dealers believing that it has been their worst start to a fourth quarter in years.

One thing you can be sure of is that every dealer will be facing a dip in performance.

That’s where finance will come in.

Making the most of the leads that you receive will be key.

We are aware that a lot of dealers still don’t challenge the norm, and that’s where you need to get your sales people fully versed in what’s available.

Whoever you are using, whether they’re a lender or broker, you need to build up a good relationship and work with them to get the customer a great outcome.

Where possible, lenders and dealers  need to be talking and working together  to get the correct car price and aftercare, interest rates, terms, etc… and only then  will you secure more customers in this current climate.

Finally, if you don’t have a non-prime lender on board, it’s time to get one, as  from a dealer’s point of view, servicing  non-prime customers has never been so quick and simple.