MOTOR trade marketing services provider GForces has launched a new brand identity and website, signalling a step up in strategy as it responds to fast-growing demand from dealers for ecommerce platforms and digital innovation.
By drawing on industry intelligence, from billions of aggregated consumer interactions facilitated by existing GForces technologies, it is developing new products and services that ensure automotive retailers are ready for the widely anticipated growth in ecommerce.
The refreshed branding and digital identity coincides with the launch of the new GForces NetDirector Auto-e platform. This builds on its tried-and-tested digital technology and is supported by open collaboration with industry service partners, providing businesses with the digital infrastructure to support the complete online buying journey across multiple channels.
Group strategy director for GForces Tim Smith said: ‘There’s been a lot of hype about online car buying and automotive ecommerce, but now we are at the tipping point and it’s becoming real.
‘Growing numbers of consumers are ready to purchase a car online but most dealers are not yet equipped to deliver the blended, omni-channel retail experience. GForces has been building towards what we thought was the inevitable outcome for many years.
‘Through our NetDirector Transact software, we are delivering safe, secure and cost-effective online environments for dealers to sell cars online here and now. There are many claims in the market regarding automotive ecommerce, but I don’t see anyone else delivering the end-to-end solution, including finance approval all within a dealer’s native web environment.’
The company explained that it is constantly evaluating customer behaviours and enhancing the retailer’s ecommerce solution accordingly. To achieve this, a new agile approach to software development has been implemented that will allow GForces to rapidly develop and deploy powerful new ecommerce tools as digital trends change.
This echoes best practice in other sectors, such as smartphones and handheld devices, where online updates deliver new engaging and productive online experiences.
The enhanced website showcases the latest innovations from GForces and allows visitors to easily explore the company’s full product line up – from smart configurator software to the class-leading service booking widget. The website also includes a wealth of information and advice that draws upon GForces’ unique industry experience.