Dealers and subscribers of the Code have also benefitted from more than 100,000 profile page views, on the back of the Motor Codes Garage of the Year competition brought to you by Havoline.
National media coverage of the competition has led more than 5,000 motorists to cast their votes and thousands more to search for their local garage, delivering real business opportunities for subscribers and helping to raise the trade’s image.
‘Garage of the Year is all about mobilising motorists to shout about their positive garage experiences while driving business to code subscribers,’ said Motor Codes managing director, Chris Mason.
‘The competition has seen thousands of motorists go online to vote but the real impact is much greater. The website is getting record volumes of web traffic as thousands more visit the profile pages to find their next garage. The competition is providing a significant marketing boost for the Motor Codes network.’
The competition, designed to find the best garages in the UK, is judged through online nominations and customer comment, reflecting the Motor Codes ethos of transparency within its network.
Since voting opened, traffic to the Motor Codes website has risen significantly, with more than 100,000 views of profile pages.
Voting for the first stage of Garage of the Year is open until April 1. Shortlisted garages – the regional top 10s – will then be compiled. Customers of these garages can then continue voting until the competition closes on April 22. The winning garages will be announced in May.
Motor Codes MD Chris Mason is now a columnist in Car Dealer. Subscribe to the magazine here