The new dealership boasts a space-efficient ‘tower’ which was designed to decrease the footprint of that of a standard car dealership, and at the same time address the storage and capacity issues within the industry.
The tower itself reduces the dealership footprint to five vehicles with the ability to display a further 32 vehicles in the tower.
At the touch of a button, the ultra-modern technology allows a customer to choose a vehicle of choice from the tower and, in true ‘vending machine’ style, an electronic arm delivers the vehicle to the customer.
David Lowes, group general manager of Hodgson Mitsubishi, said: We at Hodgson Mitsubishi, one of the leading Mitsubishi dealerships, are extremely excited to be representing the brand at our state of the art premises in Gateshead.
‘At a time of doom and gloom in the economy, we are delighted to be investing and expanding our business with the Mitsubishi brand to benefit our existing customers and welcome new customers to The Hodgson Brand. The full range of Mitsubishi products are available to test drive, additionally we are also looking forward to the future with Mitsubishi as exiting new models including Hybrid are on the horizon.’
Lance Bradley, Mitsubishi Motors in the UK managing director, said: ‘Capacity is an issue at many dealerships in the UK and Hodgson’s have created the ideal solution. This new ultra-modern structure comes at an exciting time for us when Mitsubishi are launching new models to build on our already strong environmental credentials, encompassing new and innovative technologies.’
The Mitsubishi authorised after-sales operation will continue to operate from their current location at The Silverlink, Newcastle-upon-Tyne.