10:13 am, October 19, 2015
OK, you’ve taken the first step on the road to maybe winning a coveted Used Car Award just by entering the nominations.
Now it starts to get interesting. Here at Car Dealer we have to sort through a pile of entries and go through the difficult process of whittling them down to a shortlist of five for 20 different categories.
We could of course make it simple for ourselves by just picking them at random – but we don’t. To make it to the final five you’ve got to show us you’re really on your game.
First up we look at all the entries and go through a pre-vetting process to come up with a long-list, in part based on the quality of information provided on your nomination form.
Then we play the ‘mystery shopper’ by phone, email or even a personal visit to get a sense of the quality of customer care, as well as looking at the quality of your website – from a customer’s point of view.
Once the scores are in our panel of judges – chaired by Mike Brewer – will sit down and come up with a shortlist in each category.
On the night itself one of those on the list will be going up on stage as the overall winner, while two others will be recognised as highly commended in their category.
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