12:35 pm, November 30, 2012
PRICING up cars plastered in options can be a difficult problem to solve.
HPI’s recently launched ‘Spec Check’, though, may well go some way to helping dealers towards a solution. Providing a list of any cost-options fitted to a car at the time of its build, spec check should – says HPI – help dealers catch missed opportunities on unique, appealing, option-laden cars.
Similarly, the firm says, as each vehicle gets a ‘star rating’ based on how many option boxes are ticked – ranging from one star for a standard car and five stars for one heavily kitted out – dealers can cross-compare stock, and ensure they’ve selected the most re-saleable example.
HPI is suggesting this might be particularly useful for dealerships were stock falls outside of their usual expertise. For example, a BMW dealer may be able to quickly determine the options fitted to one of their models, not necessarily those fitted to a trade-in of another marque.
‘Using HPI Spec Check minimises the risk of under-valuing high specification, part-exchange vehicles and missing out on valuable sales,’ said HPI’s managing director Daniel Burgess. ‘Now dealers can identify high spec vehicles quickly and easily, ensuring they buy in the best retail stock.
‘A vehicle with added extras can command a higher price, but it’s not always easy to account for a vehicle’s full spec. HPI Spec Check changes all that, helping dealers market their vehicles correctly to maximise its appeal and reducing the risk of under-selling a vehicle.’
