The company may have issued redundancies – but has also invested big in a high tech new training academy, just opened by TV star Kate Humble.
This move has been praised by online training company, theTrainingpod.com.
Mark Wright director of JLR customer services said: ‘Jaguar Land Rover is passionate about delivering an outstanding customer experience. The academy is an example of how we are ensuring we deliver that in all our markets.’
It ensures a throughflow of high quality staff, meaning customer service levels can be maintained.
‘Over 1000 young people in the last decade have participated in Jaguar Land Rover’s advanced apprenticeship programme.
‘In May 2008, Warwick academy was awarded training quality standard certification by the Learning and Skills Council.’
The move by Jaguar Land Rover have drawn further praise from Unite union leader Tony Woodley, too. He said economic difficulties are short term. Go too far in its cutbacks, and Jaguar Land Rover would be ‘unable to meet demands when the market improves.’
It is hoped comments such as this will help reverse the perception that training is an expensive burden. To aid uptake, theTrainingpod online network has been launched.
This matches companies to training providers and trainers that meet requirements – for free. It allows companies to compare trainer prices, reducing costs in time spent searching for professional trainers.