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Jennings’ special edition Leon wins nationwide competition

Time 8:56 am, April 25, 2014

dea8505e-a9e6-483b-9df8-be92050bb841JENNINGS Seat in Middlesbrough has won the first ‘King of Leon’ competition, set up by Seat UK to see which dealer could concoct the most striking Leon using genuine Seat accessories.

The quest to find the UK’s most eye-catching Leon began in March, with dealers given a month to complete their cars and present them to Seat UK through the company’s online dealer portal.

After the entry deadline closed in April, the dealers were then invited to vote for their favourite from a shortlist of three, selected by Seat head of service and parts Nigel Griggs.


And with a resounding 61 per cent of the vote, Jennings Seat was the runaway winner, with its special Leon FR ‘S-Tech’ beating finalists from Croyde Motors Seat and Letchworth Seat.

The winning car was a Leon FR 2.0 TDI 184 PS finished in Alor Blue and including parts from the new Seat Sports Styling Kit and an iPad included in the price.

Jennings’ S-Tech makeover will cost £2,000 over and above the price of the car to a customer, including the iPad and the black wheels and stripes. Jennings states that this represents a £1,500 saving on the cost of all the individual parts.


Griggs said: ‘We’ve been really pleased with the response to this competition from our dealers, which was a bit of fun designed to encourage creativity among the network – while highlighting the customisation possibilities for the fantastic new Leon.

‘The resulting cars have ranged from the sublime to the…slightly less so. Well done to Craig and the team at Jennings for coming out on top,’ he added.

Jennings Seat’s winning entry was led by franchise manager Craig Johnson who owns Leon fan site www.leonoc.com.

Johnson: ‘I am over the moon with winning the King of Leon competition, especially with being a massive Leon fan and ambassador with the Leon Owners Club…we at Jennings SEAT made sure our car was a worthy winner!

‘The car that we put forward for the competition is a Leon SC FR 2.0 TDI 184 PS, but we can do the S-Tech design to pretty much all of the Leon range, and the customer can tailor each to their personal taste.’

James Batchelor's avatar

James – or Batch as he’s known – started at Car Dealer in 2010, first as the work experience boy, eventually becoming editor in 2013. He worked for Auto Express as editor-at-large and was the face of Carbuyer’s YouTube reviews. In 2020, he went freelance and now writes for a number of national titles and contributes regularly to Car Dealer. In October 2021 he became Car Dealer's associate editor.



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