Sales from January to October 2012 were 57,736 – already beating 2010’s overall figure of 56,114, its self a record year. The sales were up 21 per cent over the same year-to-date figures from October 2011 too, bringing the firm’s market share up to 3.2 per cent.
Year-on-year October sales were up 12.4 per cent too – delivering 4,837 cars. It’s likely that new models including the Rio – which we ran as a long termer until this month – and Picanto have helped the sales; bringing the firm into popular segments with increasingly credible cars.
Kia’s managing director, Michael Cole, was pleased by the news. ‘It’s great to have passed our record 2010 total with two months of the year to go,’ he said.
‘Our recently revised product line-up is proving popular with customers and it’s thanks to our excellent dealer network that even without the Scrappage Incentive Scheme that we had two years ago that we continue to increase our appeal amongst both private and business users.’