Knights’ bold £1m plans

Time 10:21 pm, October 27, 2010

knightsKNIGHTS BMW’s £1m pound redevelopment of its dealership has begun promising an environment ‘which truly reflects the Knights brand’.

The Stafford-based BMW and MINI dealer’s existing showroom is to be demolished with a brand new dealership to house the two brand’s sales, service and parts operations to be built in its place.

With the Government’s Comprehensive Spending Review announced last week, the redevelopment could be seen by some to be a bold move.

But Knights BMW’s dealer principal David McGoldrick said the investment will create a showcase for BMW and MINI: ‘We are looking forward to creating a fantastic new environment for customers to buy and service their BMWs and MINIs, which truly reflects the Knights brand.

‘Our customers will be able to relax in a new larger customer waiting area whilst enjoying a coffee from our very own Starbucks.  There will also be a Playstation to keep the children happy.

‘And the extra display space will accommodate up to 11 cars and has an indoor handover area, allowing customers to drive their new and used cars out of the showroom.’

The new development will increase the footprint of the building by 25 per cent.


James Batchelor's avatar

James – or Batch as he’s known – started at Car Dealer in 2010, first as the work experience boy, eventually becoming editor in 2013. He worked for Auto Express as editor-at-large and was the face of Carbuyer’s YouTube reviews. In 2020, he went freelance and now writes for a number of national titles and contributes regularly to Car Dealer. In October 2021 he became Car Dealer's associate editor.

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