Lexus’s Manheim deal

Time 13 years ago

Lexus dealers sign with ManheimLEXUS GB dealers will continue to use Manheim’s Portfolio service to retail their national used cars.

The two companies have just signed a 3 year deal to service the approved pre-owned scheme with online and showroom marketing schemes.

This is a continuation of the current scheme which Manheim developed for the website.

Services include:
•    Nationwide photography of used car stock
•    Display of vehicles on a used car locator
•    Fleet Direct service for online sourcing of Lexus GB stock

The Lexus partnership with Portfolio has also led to the development two industry-first services:
•    ‘Negotiate’
An enhancement of the car locator technology, enabling customers to submit bids against selected cars, generating additional and specific customer leads for respective Lexus Centres.

•    ‘Sell Your Lexus’
Allows customers to sell their Lexus via their local Lexus centre – creating opportunities for centres to engage new customers in trading in their vehicle.

Andy Simpson, Lexus GB’s national corporate & remarketing manager, said: ‘We… are delighted at how our investment in Portfolio’s photography services and web-based technologies support the Lexus brand – and have generated a positive return on investment, even in the current economic climate.’

The ‘Negotiate’ tool, he revealed, accounts for a ‘significant proportion’ of used car enquiries. ‘Since its initial launch 11 months ago, we have received over £26.5 million customer bids through the service.

72 per cent, he said, return the dealer’s used car reserve price.

John Simpson, MD of Portfolio, said: ‘I would like to think that the growth of our working relationship, and the experience that we have gained over the last 3 years, will stand us in good stead as we continue to develop cutting edge, industry-leading retail marketing solutions’.

Lexus 365 day test drive

2 in 3 dealers see decline

Used car price falls slow

Car Dealer Magazine's avatar

Car Dealer has been covering the motor trade since 2008 as both a print and digital publication. In 2020 the title went fully digital and now provides daily motoring updates on this website for the car industry. A digital magazine is published once a month.

More stories...

Server 51