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Lookers names CitNOW as Partner of the Year

Time 4 years ago

AUTOMOTIVE video provider CitNOW has been made Partner of the Year by motor group Lookers.

The CitNOW platform, which lets dealership and workshop staff record and send personalised videos to customers’ phones, tablets or desktop computers via wifi, helping to build trust, has been in use since January 2016.

CitNOW was shortlisted for the award alongside other key partners to the Lookers group, including Auto Trader, Shell, iVendi, Secure Group, GardX International, CCS Garage Equipment, Santander, Ford Credit and Martec Europe Limited.


Lookers chief executive Andy Bruce said: ‘Our awards reflect industry-leading excellence across our business, voted on by a judging panel consisting of our operations, HR, commerce, marketing & PR and aftersales leadership team and senior executives from Lookers plc. Our board of directors is deeply engaged with these awards and the values they represent, and we are delighted to recognise the contribution made by CitNOW in the past year.’

Accepting the award on behalf of the CitNOW team, chief executive Alistair Horsburgh, pictured, said: ‘CitNOW has convinced the judging panel based on three key criteria: commitment, proven business results and engagement.

“It is extremely rewarding to know that CitNOW has become an integral part of Lookers’ customer-facing solution for both sales and aftersales. Lookers has embraced the technology and worked with us to ensure their staff produce consistently high-quality video and high levels of customer satisfaction.’

The motor group has been guided through the adoption and implementation of video by its key account manager at CitNOW, Paul Jordan, who said: ‘Lookers has shown what is achievable by fully engaging sales teams with the CitNOW platform and maximising the use and quality control to the highest standards. The current score of the “rate this video” rate at Lookers is an impressive 4.7 out of 5.0.’


Berkshire-based CitNOW is expanding both in the UK and globally. Last year, it made the top 20 of the Sunday Times Hiscox Tech Track 100, while earlier this year it was ranked 176th in the Financial Times’ 1,000 Fastest-Growing Companies.

MORE: Lookers enjoys profit rises across the board for first quarter of 2017

MORE: Lookers wins award for excellence in employee conditions

MORE: Shortlist revealed for 2017 CitNOW Video Awards 

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