Lookers’ new scheme rewards its longest-serving employees

Time 9:13 am, January 19, 2016

LOOKERS has kicked off 2016 with its inaugural Long Service Awards, a scheme designed to recognise the dedication of its most loyal employees.

The initiative is part of a wider programme aimed at increasing engagement among Lookers’ 7,500 colleagues and includes recognition events, discounts on consumer goods and the improvement of the range of benefits already available to staff.

150122 - Lookers - Ford - Chelmsford - 0026Under the company’s first Long Service Awards Scheme, 27 employees were recognised for providing more than 40 years of service to the company. Of these, 14 had been with Lookers for 40 years, ten had reached the 45-year mark while three have enjoyed the last 50 years with the firm.

With incentives and rewards ranging from gifts, vouchers and additional annual paid leave entitlement through to lunch with the CEO, by December 2015 a total of 2,322 additional days had been awarded and almost £70,000 worth of vouchers shared.

The total number of certificates distributed across the workforce was 2,591 in addition to 70 staff members receiving a whole week’s worth of paid annual leave for their commitment to Lookers for over 30 years.

Andy Bruce, Lookers chief executive, said: ‘Our people agenda is the top priority and it is widely recognised that businesses who have employees with long service deliver better customer service.

‘We are benefiting from long-standing customer relationships and a wealth of experience, so we want to formally recognise this loyalty with a range of measures designed to say a big “thank you” to our loyal and dedicated people.’

The scheme represents an annual cost of £250,000, which Lookers say is an investment in the long term health of the business.

In our picture, Andy Bruce is second from the left, while celebrating 45 years’ service are, from the left, Gordon Shaw of Renault Belfast, Billy Lee of Land Rover Belfast and Bill Hawkins of Charles Hurst, Belfast.

MORE: Mitsubishi dealership opens in Worcester

MORE: Infamous BMW from Top Gear resurfaces at BCA

MORE: Shares in Renault plummet by 20 per cent following police raids

On Move Over Max – These Norwegians Mastered Piste Drifting First



Dave Brown's avatar

Dave, production editor on Car Dealer Magazine, is a journalist with more than 30 years' experience in the worlds of newspapers, magazines and public relations.

More stories...

Motors Advert
Server 108