Lookers scales new heights of luxury retail with £7m-plus Land Rover dealership

Time 10:31 am, November 8, 2017

NATIONAL motor retailer Lookers has further strengthened its close relationship with Land Rover with a new luxury retail site in Colchester.

The launch of the Lookers Land Rover site in Axial Way represents an investment by Lookers of more than £7m and features a new car showroom with space for nine new car models plus a 60-strong used car display, as well as 15 repair and maintenance bays.

The retail site, which sees the dealership move from its address in Cowdray Avenue, includes 35 customer parking bays and a further 110 parking bays at the back.

The dealership forms part of Jaguar Land Rover’s grand ‘Arch’ concept, and while this design usually incorporates both brands, Colchester is the largest Land Rover-only Arch concept site in the country.

It includes a drive-through service area where customers will be met by a member of the team, who will check in and park their vehicle. The dealership is also future-proofed to accommodate new products scheduled up to 2020, with bespoke features to house a new range of hybrids and electric vehicles.

The management team boasts a wealth of experience and includes head of business Martin Shepherd, who has been with Lookers for 19 years, having headed up the former Colchester site for the past 11 years.

Sales manager Mark Watts has been with Lookers for 13 years, including his current position for the past 11 years, while parts manager Jon Prowse has been with the team for more than 28 years. Meanwhile, service manager David Coomber joined the team recently, bringing experience gained from brands including BMW and Honda.

Shepherd said: ‘We’re extremely excited about the new retail site, as it encapsulates everything that is best about Land Rover, namely cutting-edge design matched only by a customer experience that is second to none.

It’s a really exciting time to be representing the brand, with a number of headline-grabbing models set to make their debut in the dealership. It’s the dealership that our loyal customers deserve and I’m sure they’re going to be amazed by the results.’

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