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Marshall Group acquires

Time 9 years ago

MARSHALL, the family-owned dealer group, has announced the completion of its acquisition of the Lincoln Jaguar business from the Co-operative Society.

The acquisition brings the total number of Jaguar dealerships in the Marshall Group to four, and means that the dealer group has now doubled its representation with Jaguar in the last three years.

Daksh Gupta, chief executive Marshall Motor Holdings (pictured right), said: ‘Since 2008 we have been reshaping our portfolio and focusing on key and core brand partner relationships. This acquisition is consistent with this strategy to increase the depth of our representation.


‘It is also consistent with our strategy to de-risk our previous over exposure to Cambridge and Peterborough. We have represented the Jaguar brand for nearly 40 years now and are delighted to be growing with Jaguar, especially at a time when their investment plans for the growth of their own business are so exciting’.

Under the terms of the deal the Lincoln Jaguar employees have transferred from the Co-op to Marshall.

Jeremy Hicks, Jaguar Land Rover UK’s managing director, said: ‘Jaguar has a very exciting future and strong retail partners are fundamental to our success in the marketplace. Marshall is an important partner for Jaguar and it gives me great pleasure to see their continued growth with our brand in the UK. I wish them every success with their acquisition of the Lincoln Jaguar business.’

James Batchelor's avatar

James – or Batch as he’s known – started at Car Dealer in 2010, first as the work experience boy, eventually becoming editor in 2013. He worked for Auto Express as editor-at-large and was the face of Carbuyer’s YouTube reviews. In 2020, he went freelance and now writes for a number of national titles and contributes regularly to Car Dealer.

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