The UK’s first solus Maserati dealership will be operated from Benfield’s existing premises on Warwick street, Newcastle and will open from July 10, 2012.
The dealership will be the sole distributor of the Italian brand in the area, which returns to the north-east of England following a lengthy absence.
The Warwick Street showroom has the capacity to display all three Maserati models and pre-owned Maseratis.
Giulio Pastore, managing director of Maserati Europe, said: ‘We are delighted by the opportunity to work with such a highly regarded local business, a business that has a significant and long standing presence in the local community of Newcastle upon Tyne. We are certain that, in partnership, we will be able to establish a highly effective local Maserati brand presence.’
Nigel McMinn, managing director, Benfield Motor Group, said: ‘To be chosen by Maserati to operate their first solus UK dealership is a great privilege for a family business like Benfield. This announcement represents another exciting step forward in the development of our group and first venture into prestige marques.
‘Maserati make beautifully engineered, exciting motor cars and the brand will certainly bring a genuine glamour and excitement to our growing portfolio. We are delighted to team up with Maserati and everything that goes with their luxury image and grand touring heritage.’