Having been the company’s commercial director since the start of 2011, Harrison will take up his new position on Monday.
Harrison joined Toyota GB as general manager of vehicle marketing in 2000, and then progressed to marketing director in 2003. Two years later he moved to Toyota Motor Europe, where he worked as general manager for corporate planning.
In 2006, Harrison also became general manager of the sales planning department and in 2008, he was appointed director of Lexus Europe, before returning to Toyota GB in 2011 as its commercial director.
Before joining Toyota, Harrison spent 10 years with Ford Motor Company, working in various sales and marketing roles in its UK, European and global operations.
Harrison will replace Jon Williams, who is set to take up a new role with a private Toyota distributor outside Europe after three years leading the business in the UK.
Harrison said: ‘I am delighted to be taking on this role at such an exciting time for both the Toyota and Lexus brands. We have a strategy to continue to grow both brands in the UK and I look forward to leading the team in the implementation of those plans.’