8:23 am, May 15, 2014
MAZDA has introduced brand new software to its showrooms to make it easier for dealers to keep in contact with customers.
Called ‘Mazda Vantage Point’, it allows the 167-strong dealer network (including authorised repairers) to generate text messages and emails to selected customers at a fraction of the cost of printing and posting letters.
The software also gives the database a health check to make sure, for example, mobile phone numbers start with 07 and email addresses are properly configured.
The ability to filter data for any query from colour to date first registered will, among many other possibilities, allow dealers to create campaigns for MOT reminders by searching for cars approaching three-years old or those coming up for MOT renewals.
‘It unlocks personalised offers to customers, helps dealers keep business within the network and can be tailored to suit regional variations in car use and wear and tear which could influence how often a car needs to be seen,’ said Mazda Motors UK aftersales director David Wilson-Green.
‘Every manufacturer runs a winter campaign but with Mazda Vantage Point, dealers in an area where, for example, snow is forecast in the next few days could very quickly generate emails and SMS messages inviting customers in to have winter tyres fitted or a winter check,’ he said.
Mazda says it will help its dealers target specific and relevant offers at the right time to keep customers in the network, boosting their profitability.
