Sales were up by 21 per cent in the first nine months of 2014, forging ahead of the industry which was up by 9.1 per cent.
Figures out this week for September sales show that Mazda was up by 12.2 per cent to just over 8,000 cars, whereas the market was up by only 5.6 per cent.
This has taken Mazda’s sales in the first nine months of the year to more than 31,400 units and puts the company on track for its third successive year of 20 per cent growth, according to Mazda UK sales director Peter Allibon. Retail sales for the year-to-date are also up by 19 per cent to 21,278.
The new Mazda3 was the brand’s best-seller last month with sales of 2,146 and will be the company’s best-seller for the year, predicts Allibon.
This strong showing has taken Mazda3 sales to 7,428, up 59 per cent on the same period last year. Mazda6 sales have grown by 40 per cent in that time to 6,742, boosted by strong demand in the retail sector.
Allibon said: ‘What is really pleasing is that Mazda6 retail sales are up 63 per cent after we saw an opportunity to tackle a sector traditionally dominated by premium German brands.’
The CX-5 is still seeing demand outstrip supply, according to Mazda, with sales up 36 per cent at 6,143 to the end of September. It is also the sixth most-searched-for car on the What Car? website, despite not being advertised since its initial launch in April 2012.
Allibon added: ‘Our stronger range gives us a more equal balance of sales with a fairly even split across our four main models.
‘It means we are going into the last quarter of the year in a good place with strong demand and dealer profitability improving.’