Mazda’s new fleet plan

Time 1:15 pm, March 19, 2012

MAZDA has promoted Steve Tomlinson to the new role of head of fleet as the Japanese firm changes the structure of its fleet sales department.

‘The changes to our fleet sales operation are designed to offer a more targeted, more efficient service to our existing customers, while preparing to grow fleet sales in the coming years,’ said Jeremy Thomson, managing director, Mazda UK.

‘Historically we have done extremely well with Mazda6, but the natural product cycle of our key fleet model lines and our reduction in high-cost areas, such as Motability and Daily Rental, have seen our fleet volumes reduce over the last two years.

‘Now, we are gearing up to introduce the all-new Mazda CX-5 this spring and further sixth generation Mazda models featuring SKYACTIV technology in 2013, we anticipate a significant growth in our share of UK fleet sales.’

As head of fleet, Tomlinson will focus on nurturing existing fleet customer relationships, while raising awareness of SKYACTIV technology and the 18-strong line-up of models in the Mazda CX-5 compact SUV range which goes on sale from this spring. He will report to reporting to Peter Allibon, sales director, Mazda UK.

Most recently senior national corporate sales & contract hire manager, Tomlinson joined Mazda UK in 2003 as a Business Manager.

Former fleet director, Steve Jelliss, is moving to a new role providing support for Mazda Ireland and seeking to drive greater operating efficiencies across Ireland and the UK.

James Batchelor's avatar

James – or Batch as he’s known – started at Car Dealer in 2010, first as the work experience boy, eventually becoming editor in 2013. He worked for Auto Express as editor-at-large and was the face of Carbuyer’s YouTube reviews. In 2020, he went freelance and now writes for a number of national titles and contributes regularly to Car Dealer. In October 2021 he became Car Dealer's associate editor.

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