McLaren’s new design director ‘thrilled’ with his promotion

Time 9:37 am, May 31, 2017

MCLAREN Automotive has announced the promotion of Rob Melville to design director with immediate effect. 

Melville joined McLaren Automotive in 2009 as senior designer, rising to chief designer in 2014. During his time at McLaren, he has worked on the McLaren P1, the evolution of the 12C into the 650S, the 675LT, and was responsible for the Sports Series which won the ‘Best of the Best’ category in the coveted Red Dot design awards in 2016. Most recently he led the design of the 720S, the first model in the second-generation Super Series.

As design director, Melville’s new role makes him responsible for further developing the company’s design strategy, philosophy and principles working with the engineering and manufacturing functions, as well as the customer insights team. Another 14 new models or derivatives are promised under the Track22 business plan.

He said: ‘I am thrilled to be given the title of design director for McLaren Automotive. I remember when I got the call to come and join McLaren back in 2009 and the joy I felt then is the same today. We have developed a fantastic design team and have integrated a design philosophy that I feel passionately about. I have always believed that great design tells a great story and that is what we do here at McLaren. I’m incredibly proud.’

Before working for McLaren, Melville started his career at Jaguar Land Rover where his sketches and clay were chosen for the LRX Concept Vehicle which led to the Evoque production car.

He later joined GM as senior designer within their UK Advanced Design Group.

As a key part of the creative team he was responsible for evolving and realising the Cadillac design principles and philosophy across the product portfolio, including the Cadillac Converj project.

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Dave Brown's avatar

Dave, production editor on Car Dealer Magazine, is a journalist with more than 30 years' experience in the worlds of newspapers, magazines and public relations.

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