9:00 am, November 30, 2018
HIGH-PERFORMING dealerships in the MG network were honoured when the iconic British brand descended on Rockingham Motor Speedway for its annual aftersales conference and Dealer Recognition Awards.
Featuring categories for customer service, training, parts, and accessories, eight of the brand’s high-performing dealerships were singled out for their excellent performance and innovative approach to business.
Harvey France, head of aftersales and parts at MG, said: ‘We look forward every year to celebrating the hard work, dedication and enthusiasm of our valued dealer network and this year was no exception.
‘MG has experienced a tremendous year as the UK’s fastest-growing car manufacturer and we’ve achieved substantial year-on-year increases across aftersales, including parts and accessory sales.
‘We couldn’t do it without our dealers, and this year’s conference theme was all about “achieving together”. It’s a real privilege to be able to recognise and reward the dealers who have gone above and beyond to help make MG the successful brand it is today.’
Customer service awards given to two dealers that, in specific circumstances, showed exceptional customer handling skills. Pinkstones MG in Stoke-on-Trent and Nathaniel Cars in Bridgend both received the honour, following a year of bumper registrations.
A training award went to Fred Henderson MG in Durham for exceeding brand expectations, with its three fully trained MG technicians who are on hand to support customers at all times. MG said: ‘This commitment to training and service excellence sets a great benchmark for the network.’ Brandon MG in Suffolk was recognised for its commitment to staff training, attending 18 days in total across the year.
In the parts category, Eric Stead in Sheffield was celebrated for increasing its parts business by 63.5 per cent and for its engagement with the marque’s parts team. MG said: ‘They have a very forward-thinking parts department, which is always well stocked with MG parts and accessories.’ Summit Garage in Dudley was the top-selling parts dealer in 2017 and the team topped the figures again in 2018, with turnover more than doubled.
Cambridge MG was recognised in the accessories category for its innovative approach to sales, averaging a whopping £478 per car. ‘The team at Cambridge MG have engaged with the MG community, have an active social media account, a booming eBay shop and focus their attention on both used and new car opportunities,’ said MG. Norfolk Motor Group in Norwich was singled out for its racing start, having only joined the network in 2018. By the end of the third quarter, it was third overall nationally in terms of total spend, averaging £202 per car.
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