• Car Dealer Plus
No Result
View All Result
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • Used Car Awards
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100
  • CD Plus
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • Used Car Awards
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100
  • CD Plus
No Result
View All Result

Mini ‘hasn’t ruled out’ introducing a smaller model

Jon Reay by Jon Reay
March 19, 2013
0
Home News

01-mini-rocketman-concept630optMINI’s expanding range could grow further still, Car Dealer understands, with Mini keen to produce a smaller vehicle for its range.

Speaking to us at the recent launch for the Paceman – a three-door high riding coupe – Mini UK’s product and planning manager Dave Tuckett revealed that the firm still hasn’t ruled out putting the ‘Rocketman’ concept into production.

‘We haven’t ruled it out,’ Tuckett told us. ‘It’s something that we’d like to do, but it’s something that needs quite a lot of investigation.’

The Rocketman concept, unveiled at last year’s Geneva Motor Show, is the smallest ‘new’ Mini shown so far – sitting below the standard hatch in the range, and giving Mini traditionalists a smaller mode to coo over.

The lack of a Rocketman sized model in the line-up so far, suggests Tuckett, comes down to the difficulty of the segment in which it sits.

‘The A-segment is an extremely busy marketplace, and it’s absolutely filled with small, cheap cars,’ he said.

Competing in such a market is extremely difficult for a premium brand such as Mini, and it’s this hurdle that Tuckett suggests is the real difficulty for the firm.

‘It’s a very price-sensitive segment, and that’s the difficult bit. Certainly there’s a case to be made for going for volume-based sales, but then that’s not really what the Mini brand is about.’

Rocketman aside, more models could well be on the way for the firm in other shapes and sizes too. The upcoming introduction of a shared platform with owner BMW is likely to help expansion, with Minis and small BMWs being able to share development costs.

Previous Post

iVendi: Dealers should ‘consider going deskless’

Next Post

4x4s out and convertibles in with Spring around the corner

Related Posts

Nissan Juke reaches a major production milestone
News

Comment: Why Nissan can live with the Brexit deal and Sunderland jobs are safeguarded… for now

January 23, 2021
Heycar scores as official broadcast sponsor of FA Cup on BT Sport
News

Heycar scores as official broadcast sponsor of FA Cup on BT Sport

January 23, 2021
Investigation: Going, going, gone? Could Covid signal the end of the physical car auction?
News

Investigation: Going, going, gone? Could Covid signal the end of the physical car auction?

January 23, 2021
Car Dealer Podcast: The week everything happened in Swindon and Cap HPI’s Derren Martin joins to judge our stories
News

Car Dealer Podcast: The week everything happened in Swindon and Cap HPI’s Derren Martin joins to judge our stories

January 23, 2021
Jan 23 round-up: Mutant strain ‘more deadly’; Close gaps between jabs; £6.8m gold coin; Car maker’s most patents
News

Jan 23 round-up: Mutant strain ‘more deadly’; Close gaps between jabs; £6.8m gold coin; Car maker’s most patents

January 23, 2021
Caught on camera: Thief drives away in Dacia Sandero as car dealership staff give chase
News

Caught on camera: Thief drives away in Dacia Sandero as car dealership staff give chase

January 23, 2021

Want to receive the latest news?

Sign up to the Car Dealer daily news briefing for the latest news and advice during these unprecedented times.

Subscribe Now
Video: How do you buy a used car online and get it delivered to your house? We put online car dealer Carzam to the test
Car Dealer Live

Video: How do you buy a used car online and get it delivered to your house? We put online car dealer Carzam to the test

January 22, 2021
Used Car Awards Shortlist: Find out who made it through mystery shopping and are now in running for our gongs
News

Used Car Awards Shortlist: Find out who made it through mystery shopping and are now in running for our gongs

January 6, 2021
Car Dealer Top 100 – The list in full of the most profitable car dealers in the UK
Car Dealer Top 100

Car Dealer Top 100 – The list in full of the most profitable car dealers in the UK

January 20, 2021
Car Dealer Live: Data shows there are buyers out there and they want new cars via click and collect, say What Car? team
Car Dealer Live

Car Dealer Live: Data shows there are buyers out there and they want new cars via click and collect, say What Car? team

January 20, 2021
Stellantis: What is it? Which brands does it have? And what does it mean for customers and dealers?
News

Stellantis: What is it? Which brands does it have? And what does it mean for customers and dealers?

January 23, 2021
Become a Car Dealer Plus member and get more out of this website including free legal advice
News

Become a Car Dealer Plus member and get more out of this website including free legal advice

January 15, 2021
Car Dealer Live: Top tips for car dealers to keep business and spirits high during national lockdown
Car Dealer Live

Car Dealer Live: Top tips for car dealers to keep business and spirits high during national lockdown

January 23, 2021
Car Dealer Power

The best car dealer suppliers named in the Car Dealer Power Awards 2020

November 26, 2020
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • Used Car Awards
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100
  • CD Plus
Call us: 020 8125 3880

© 2020 Blackball Media

No Result
View All Result
  • Car Dealer Plus
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • Used Car Awards
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100

© 2020 Blackball Media

Log In
Register
Register
Server C