11:50 am, March 1, 2021
Motorline scooped three of the seven UK dealer awards at Hyundai’s annual event.
Not only did it win the Overall Dealer Group category but its Worcester site, pictured, was named Overall Dealer out of the 167-strong UK network and its Maidstone showroom was crowned Aftersales Dealer as well.
Dealers were ranked via Hyundai Motor UK’s Balanced Scorecard metrics, which assesses performance across new car objectives, aftersales performance, customer experience, dealer profitability and brand representation.
Each of the key areas is also evaluated against five more key performance indicators, and to be in with a chance of an award, a dealer has to score consistently well in each category throughout the year.
Hyundai Motor UK managing director Ashley Andrew said: ‘The top three best-performing dealers displayed a remarkable level of consistency across all areas of their business and were upper quartile in almost all of the 25 areas measured.
‘They all operate financially robust businesses, delivering strong sales performance while also embracing the brand requirements of training and delivering a great customer experience.
‘We’re very proud of what they achieved in a very difficult year.’
Thomas Obee, chief executive at Motorline, said: ‘We are delighted to receive these awards, which clearly demonstrates our commitment to delivering an outstanding service for our customers and the Hyundai brand.
‘Our group focus is on providing exceptional high standards with class-leading customer facilities and offering the highest level of customer service as a result of our investments in training and systems.
Confident
‘Over the past three years we have increased our customer-facing staff training and later this year we plan to open an additional new training facility in Bristol to further support our businesses in the south-west and Midlands.
‘The awards from Hyundai UK are a clear signal that our training is driving the successes we have seen from our Hyundai division with these highest of accolades, and I am confident we will see even more this year.’
Commenting on Motorline’s multiple wins, Nick Tunnell, business transformation director at Hyundai Motor UK, said: ‘To secure three wins against such fierce competition is really quite remarkable.
‘It illustrates how effectively the business operates, both at a group level and within each dealership.
‘With strong management and engagement with our business at all levels, Motorline has achieved remarkable results for themselves and for the Hyundai brand over the past year.’
Paul Stapylton, Hyundai operations director at Motorline, said: ‘To win these awards is testament to the hard work and dedication of the management team.
‘I was impressed with the way in which they navigated through 2020 in the challenging conditions everybody had to face, but to come out on top was fantastic!
‘The attention to detail and the pursuit of focusing on all the key KPIs gave them the performance to receive such accolades and I am very proud of their achievements.’
The Hyundai Motor UK Dealer Awards
Overall Dealer Group: Motorline Group
Overall Dealer: Motorline Hyundai Worcester
Aftersales Dealer: Motorline Hyundai Maidstone
Market Share Dealer: Hyundai Guildford
Volume Dealer: Holdcroft Hyundai Stoke
AFV Sales Dealer: Smiths Hyundai Peterborough
HCX Dealer: Read Hyundai Kings Lynn
