MOTORLINE Nissan now has a greater presence in Reading with a purpose-built showroom in the town.
The newly opened dealership – which has seen the team increased from 19 to 34 – replaces Motorline Nissan Reading’s temporary Bath Road showroom, which it had operated since taking over the town’s Nissan franchise three years ago, and strengthens the group’s triangle of Nissan dealerships in Berkshire and Oxfordshire, working alongside the two other sites in Newbury and Oxford.
Occupying a prime position in Imperial Way, near links with the M4 and A33, the larger, 11-car dealership – heralded as the flagship of Motorline’s nine Nissan sites across the Midlands and south-east of England – saw a seven-figure investment by Motorline. It has been built from the ground up, with the area previously being brownfield land.
The showroom includes features such as a lounge where visitors can relax with a hot or cold drink, and a design lab for personalisation options to be explored.
There is also a dedicated handover area where customers can take delivery of their new vehicle, while the workshop boasts 10 service ramps plus an MOT test bay.
Outside, there is room for 60 approved used vehicles, EV charging points, valeting bays and 50 customer parking spaces.
General manager Gareth Williams said: ‘Ever since Motorline began representing Nissan in Reading, it has always been our strategy to build a state-of-the-art facility. As a group, we are known for investing in dealerships that give our customers a truly memorable brand experience, and the Reading facility is among the very best we operate.
‘We have far outgrown our previous site, and our new dealership will enable us to deliver an even better service. Reading is a great place to be – the economy is thriving – and we are really looking forward to playing a part in the area’s growth and introducing the Nissan range to even more of the region’s drivers.’