MOTORPOINT is embracing the current and increasing trend of appointing a social media specialist.
It is believed to be the UK’s first motor retailer to appoint a social media specialist.
The car supermarket retailer has recruited 24 year-old Keele University graduate Ian Stanley to act as the company’s voice online.
A former blogger, Ian will help to grow Motorpoint’s social media presence through Facebook and Twitter, using exciting new initiatives such as TwitPix Thursday, to increase the firm’s following.
He will also oversee the roll-out of Inside Motorpoint, a brand new website that will incorporate all of the latest news, views, photos and videos relating to the company’s various sponsorships in sport.
Stanley says: ‘I am absolutely delighted to be joining Motorpoint. The company has always striven to be an innovator, and I am looking forward to continuing that tradition, using Motorpoint’s social media channels to develop closer relationships with our customers – past, present and future.’
Motorpoint’s managing director, Gary Warren, said: ‘We launched Motorpoint over a decade ago determined to revolutionise the way in which we bought both new and nearly new cars. We believe we have gone a long way towards achieving our goal.
‘We never been ones to rest on our laurels though, and the arrival of Ian is just another example of our continuing efforts as a company to show that Motorpoint is anything but the norm when it comes to car retailing in this country.’