5:00 am, July 24, 2015
CAR-SEARCH network Motors.co.uk has revealed the average ‘days to sell’ data for cars retailed by their dealers in June.
On average, of the cars sold by Motors.co.uk dealers in June, the days in stock before sale was 48 days – a week quicker, they say, than the 55-day average reported by Auto Trader for its dealers over the same period.
Andy Coulthurst, managing director of Motors.co.uk, said: ‘This shorter stock-turn does not surprise me at all. Smart Search takes car shoppers quickly from ‘want’ to ‘found’ and accelerates in-market car buyers to the forecourts of dealers.
Andy Coulthurst
‘The considerable growth in our network – with three new partners added in the past two months – is guaranteeing our dealers’ cars are found no matter where the consumer heads online.’
The fastest-selling body style of MPV came in at 45 days to sell on average, while the slowest-selling body style, coupe, came in at 52 days.
Coulthurst added: ‘As a dealer, I would not have been happy with my cars on average taking 55 days to sell. Ideally, I would like us to be performing at under 45 days for our dealers – and with products, strong TV spend and new network partnerships in the pipeline, I am sure we can achieve this before the end of the year.’
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