On average, of the cars sold by Motors.co.uk dealers in June, the days in stock before sale was 48 days – a week quicker, they say, than the 55-day average reported by Auto Trader for its dealers over the same period.
Andy Coulthurst, managing director of Motors.co.uk, said: ‘This shorter stock-turn does not surprise me at all. Smart Search takes car shoppers quickly from ‘want’ to ‘found’ and accelerates in-market car buyers to the forecourts of dealers.
‘The considerable growth in our network – with three new partners added in the past two months – is guaranteeing our dealers’ cars are found no matter where the consumer heads online.’
The fastest-selling body style of MPV came in at 45 days to sell on average, while the slowest-selling body style, coupe, came in at 52 days.
Coulthurst added: ‘As a dealer, I would not have been happy with my cars on average taking 55 days to sell. Ideally, I would like us to be performing at under 45 days for our dealers – and with products, strong TV spend and new network partnerships in the pipeline, I am sure we can achieve this before the end of the year.’
On superunleaded.com – Driver Makes Automotive Centipede, Police Not Impressed