News helps dealers understand value of their advertising

Time 4:34 pm, May 30, 2017 has launched a redesigned version of its vehicle response solution, The Eye, to help UK car dealers understand how consumers interact with their advertised stock.

The Eye captures lead assists, such as detailed page views, telephone calls and email enquiries, so dealers can track how consumers contact car sellers and search for vehicles listed on

The platform will host future tools that will help dealers maximise their return on investment with and has been given a refreshed design. This Eye has also been mobile-optimised to allow dealers to track vehicle responses on any internet-connected device – including smartphones and tablets.

Following a successful trial period in April 2017, the new version of The Eye is now available to all independent dealers who advertise with

Phill Jones, managing director of, said: ‘In what is quickly becoming another year of economic and political instability, car dealers want to know how advertising will benefit their business and the full extent of their marketing investments.

‘The Eye – now redesigned to provide a holistic view of vehicle response – allows dealers to fully understand each lead assist and how listing their stock with is improving their business.

‘This solution is another example of how we’re committed to providing value for dealers, through transparency and fair assessment of their lead assists.’

In order to publicise its launch and encourage usage, dealers who access The Eye between now and July 14th will also be entered into a prize draw to win a trip to Las Vegas.

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Rebecca Chaplin's avatar

Rebecca has been a motoring and business journalist since 2014, previously writing and presenting for titles such as the Press Association, Auto Express and Car Buyer. She has worked in many roles for Car Dealer Magazine’s publisher Blackball Media including head of editorial.

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