8:50 pm, March 4, 2011
Motors.co.uk has signed an exclusive partnership with consumer motoring website Honestjohn.co.uk.
The partnership sees Motors.co.uk becoming to the sole supplier of used cars for sale on the site.
The Honest John site will become part of the core Motrs.co.uk network alongside motoring brands such as Parkers.co.uk, Teletextcars.co.uk and Desperateseller.co.uk
The deal will take Motors.co.uk’s used car network to over 1.6m unique monthly users (Comscore Jan 11), reinforcing its position as the second largest used car network in the UK.
As part of the deal, Honest John customers will be able to view and access almost 150,000 used cars on the Honestjohn.co.uk website. Motors.co.uk will integrate a powerful used car search tool onto the site.
In return, Motors.co.uk will be able to provide their customers with motoring editorial from Honest John including over 1,750 expert car reviews, as well as access to the Honest John customer base.
Phill Jones, commercial director at Motors.co.uk, said: ‘I am pleased to welcome Honestjohn.co.uk to our network. The extended reach will help us in our drive to deliver high volumes of quality responses to our dealer base. We share common values with Honest John in helping to increase transparency in the used car buying process and I’m confident that the partnership will help increase both of our audience bases.’
Sarah Thomas, publisher at Honestjohn.co.uk, said: ‘The partnership will enable Honestjohn.co.uk to provide used car buyers with even more support. With almost 150,000 used cars for sale and a high level of functionality mirroring that used on Motors.co.uk, we hope to engage our used car buyers throughout the site and ultimately streamline their route to purchase their next used car.
‘Motors.co.uk is an ambitious and forward thinking organisation, whose brand objectives to protect the consumer, align very well with our own. With just under 1.2 million unique monthly users visiting the Honest John site for trusted car buying advice, we look forward to a prosperous and ongoing relationship that provides the best service for our users.’
