Bentley’s Russian company

Time 9 years ago

BENTLEY Motors has created a new exclusive sales company in Russia – one of the company’s most important markets.

Bentley Russia is now in operation and reflects the company’s plans to strengthen and expand its presence in the Russian market, attracting new customers and also enhancing the brand experience for existing Bentley owners.

Guenter Behringer, pictured, head of Bentley Russia, said: ‘There are major opportunities for Bentley to expand our market and increase sales in Russia.

‘It’s important that we maintain the loyalty of existing clients and, of course, attract new ones and that is partly about expanding our regional presence.

‘The Bentley Russia team will strengthen Bentley’s leading position in the high luxury car segment and build on the popularity of the brand among Russian customers.’

Bentley Russia’s plans are based on the outstanding results achieved there in recent times. In 2011, sales in the country increased by 45 per cent, making Bentley the best-selling luxury car brand in Russia.

Bentley will be showcasing its current model line-up at the Moscow Motor Show from August 30 to September 9.

The new Continental GT V8 and the Bentley Mulsanne, with the new Executive Interior Specification (EIS) will be among the cars presented.

Dave Brown's avatar

Dave, production editor on Car Dealer Magazine, is a journalist with more than 30 years' experience in the worlds of newspapers, magazines and public relations.

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