• Car Dealer Plus
No Result
View All Result
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • Used Car Awards
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100
  • CD Plus
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • Used Car Awards
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100
  • CD Plus
No Result
View All Result

New brand director is ‘hugely qualified’ for his role at Swansway

Dave Brown by Dave Brown
February 2, 2016
0
Home News

CREWE Volkswagen brand manager, Ben Gilbert, has been promoted to Volkswagen passenger cars and Seat brand director for the Swansway group.

Gilbert joined Swansway in 2004 as aftersales manager at Crewe Volkswagen and was promoted to brand manager at Wrexham Volkswagen in August 2008.

He explained: ‘When I was offered the role at Wrexham Volkswagen, it was making a loss, so I knew I had a tricky challenge ahead of me. I remember telling our chairman, Michael Smyth, that I would, ‘‘do my best’’ and he replied, ‘‘just do what’s required, save your best until we’re really in trouble’’. That’s stayed with me ever since.

‘In two years at Wrexham Volkswagen we effected a £1 million turnaround from loss to profit, something I’m very proud to have achieved, along with the wonderful Wrexham team.’

February 2011 saw Gilbert move to become head of business at Crewe Volkswagen. Again the site was under-performing. Gilbert added: ‘There was a great team there and I knew we could turn it round.

‘My greatest achievement was taking Crewe Volkswagen to number one Volkswagen retailer in the UK for 2014. It looks like we’re going to take that title for 2015 too, which shows how consistent we are.’

Gilbert’s experience meant he was the perfect candidate for the Swansway Volkswagen Cars/Seat brand director role. Swansway director John Smyth explained: ‘His experience makes him hugely qualified for his new role and we wish him every success.’

MORE: End of an era as 68 years of Defender production come to an end

MORE: JCT600 hands over first BMW i3 at BMW Bradford

MORE: Dealers prosecuted after selling car with finance outstanding

On SuperUnleaded.com: This Amateur Iron Man Lifts a Mini With His Home-Made Exoskeleton

Previous Post

New senior manager joins Bury St Edmunds Audi

Next Post

Henstock: Clarity and objectivity, thanks to Dealer Pro

Related Posts

BMW M posts record sales for 2020 despite ongoing challenges from coronavirus
News

BMW M posts record sales for 2020 despite ongoing challenges from coronavirus

January 12, 2021
Less demand at home and abroad sees car production drop by nearly a fifth
News

Car dealers blast manufacturers for continuing to impose sales targets during lockdown 3 as ‘morally wrong’

January 12, 2021
Ben launches ‘Breakout for Ben’ industry challenge to raise £1m
News

Ben launches ‘Breakout for Ben’ industry challenge to raise £1m

January 12, 2021
CarGurus and Pistonheads combine into one product to increase audience reach
News

CarGurus and Pistonheads combine into one product to increase audience reach

January 12, 2021
News

Auto Trader’s Rebecca Clark wins top gong in Automotive 30% Club’s most inspiring women of the year awards

January 12, 2021
Carwow enjoys healthy car sales in June – despite nationwide drop
News

Car dealers are ready for action in spite of lockdown, survey reveals

January 12, 2021

Want to receive the latest news?

Sign up to the Car Dealer daily news briefing for the latest news and advice during these unprecedented times.

Subscribe Now
Car Dealer Top 100 – The list in full of the most profitable car dealers in the UK
Car Dealer Top 100

Car Dealer Top 100 – The list in full of the most profitable car dealers in the UK

December 21, 2020
Used Car Awards Shortlist: Find out who made it through mystery shopping and are now in running for our gongs
News

Used Car Awards Shortlist: Find out who made it through mystery shopping and are now in running for our gongs

January 6, 2021
Investigation: Should car dealers be selling and delivering during lockdown?
News

What do we know about online used car dealer Cazoo? Who is Alex Chesterman? And will Cazoo float on the stock market?

January 5, 2021
Become a Car Dealer Plus member and get more out of this website including free legal advice
News

Become a Car Dealer Plus member and get more out of this website including free legal advice

January 5, 2021
Used car dealer Cazoo accused of online-only U-turn as it sets up physical sites and closes Imperial dealerships
News

Comment: Why Cazoo founder was naive to label this used car sales business as ‘flawed at every level’

December 1, 2020
Car Dealer Power

Car Manufacturer of the Year – Where did your manufacturer rank in Car Dealer Power 2020?

November 23, 2020
Investigation: What do car buyers want from online car sales? New research reveals customers’ likes and dislikes
Car Dealer Live

Investigation: What do car buyers want from online car sales? New research reveals customers’ likes and dislikes

November 28, 2020
Car Dealer Power

The best car dealer suppliers named in the Car Dealer Power Awards 2020

November 26, 2020
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • Used Car Awards
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100
  • CD Plus
Call us: 020 8125 3880

© 2020 Blackball Media

No Result
View All Result
  • Car Dealer Plus
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • Used Car Awards
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100

© 2020 Blackball Media

Log In
Register
Register
Server C