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New head of business named at Lookers Audi Edinburgh

Time 6 years ago

ALLISON Reede is the new head of business at Lookers Audi’s Edinburgh centre.

Reede brings with her a wealth of experience following 19 years in both the automotive industry and as a business leader and consultant, including a successful 18 months at Lookers’ Audi Centre in Dublin having previously set up the business centre in 2014.

She has a proven track record of driving a huge turnaround in volume of sales year-on-year, coupled with excellent customer satisfaction scores.


A consultant in the motor trade for many years, Reede previously worked across several Scottish Audi centres including Glasgow, Edinburgh, Stirling and Ayr, before becoming head of business at the Audi Centre, South Dublin in 2014.

She said: ‘I am excited for the opportunities and challenges that lie ahead with Lookers Audi Edinburgh, as I utilise all of my professional and personal experience working with the Audi brand to ensure we, as a team, can bring the Edinburgh centre to a nationally recognised level of success.’

Steve Dean, Lookers Audi managing director, said: ‘We are thrilled to be keeping Allison within the Lookers Audi family after so many years of positive collaboration and partnership.

‘We look forward to seeing the exciting developments and initiatives that will be seen at the centre, to benefit the customers, staff and the Audi brand.’


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Dave Brown's avatar

Dave, production editor on Car Dealer Magazine, is a journalist with more than 30 years' experience in the worlds of newspapers, magazines and public relations.

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