KARCHER has appointed its long-serving product manager Jeff Hilton to the new role of target market manager automotive – and one of the first big events Jeff has in his diary is the Car Dealer Conference and Expo at Silverstone on June 9.
Now tasked with developing the Kärcher brand within the automotive retail industry, Jeff is very much looking to the occasion, which will bring dealers and suppliers together and offer a range of educational talks and workshops to dealers from right across the UK.
He told us: ‘We think the expo is a perfect fit for our product range – not just for the cleaning of vehicles, but also showrooms and workshops. We’ve got exactly the right products to help car dealerships improve safety, improve cleanliness and reduce costs.
Asked if he was looking forward to the event, Jeff told us: ‘Very much so, yes. This is the first year that we’ve had a target market manager automotive and it is an important event in our calendar this year.
‘There aren’t enough of these sorts of shows in the UK, so from that point of view, it does seem like a pretty important event for dealer franchises.’
Karcher will occupy stand P106 at the expo.
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