New look for County Armagh Nissan dealership

Time 5 years ago

A COUNTY Armagh Nissan dealership has a stunning new look after adopting the brand’s exciting new showroom concept.

Shelbourne Motors in Portadown now boasts one of the region’s most cutting-edge car sales environments, with technology and creature comforts combined to enhance the overall customer experience.

The concept, which was developed in the UK for roll-out globally, was devised to do away with the traditional sales-focussed showroom and create a more experiential environment reflecting Nissan’s core principles of innovation and excitement.

It centres around a comfortable and stylish area where customers can enjoy a freshly brewed coffee, surf the web and browse product information at their leisure.

Visitors to the new-look dealership will also find a high-tech ‘welcome’ screen greeting them personally and directing them to the right location. There are also high-tech tables with touchscreen surfaces at which customers can browse Nissan websites; and sales and service staff equipped with iPads who can provide assistance.

Richard Ward, director at Shelbourne Motors, said: ‘We’re absolutely thrilled with the showroom’s new look and think our customers are going to love it.

‘It’s really stylish and feels much more modern. Customers will now be able to spend time in the dealership looking at the cars and experiencing the Nissan brand at their leisure.

‘There’s also some fabulous new technology that will really enhance the whole visitor experience and allow us to further improve our customer service and interaction.’

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Dave Brown's avatar

Dave, production editor on Car Dealer Magazine, is a journalist with more than 30 years' experience in the worlds of newspapers, magazines and public relations.

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