NICK Connor has been appointed managing director of Volvo Car UK as well as its Ireland and Iceland subsidiaries.
Connor, 47, succeeds Peter Rask who left the business in 2011 and he has performed an acting role since.
Connor has worked for Volvo in the UK for the past 16 years, most recently as sales director but previously as group solicitor and company secretary.
He said: ‘Being asked to lead such an important and well-recognised brand at such an important time of its recent development is a great honour and responsibility.
‘Volvo’s new Designed Around You brand strategy is developing very positively and the new V40 five-door hatchback, due in showrooms in the summer, is arguably the most important car for Volvo in terms of volume development for the last decade.’