‘Open house’ date set for potential Subaru dealers

Time 12:01 pm, May 1, 2018

SUBARU UK is inviting prospective franchisees to an ‘open house’ event at its Birmingham head office on May 30.

After recording 5.5 per cent year-on-year growth recently, the safety-focused SUV brand is looking to keep the momentum going by expanding its dealer network.

Attendees will have the opportunity to meet senior executives, familiarise themselves with the brand values and discuss franchise opportunities.

Surpassing first-quarter targets by 19 per cent, Subaru UK enjoyed a strong start to 2018 which included the launch of the all-new XV and a new brand campaign ‘Better Where It Matters’. Subaru UK also benefited from high numbers of forward orders taken for the second quarter of 2018.

Chris Graham, managing director of Subaru UK, said: ‘We’re looking forward to meeting new businesses and prospective franchisees at our Subaru open house. The brand has enjoyed growth in 2018 and we’re looking to continue this by finding new partners to develop our network, where open points are available.’

Claire Ketchion, dealer development manager for Subaru UK, added: ‘We’re looking for businesses that want to work with us to grow the brand and proactively engage with the public on all things Subaru. It’s an exciting time for us, especially following the success of the all-new XV earlier this year.’

Anyone wanting to attend the open house event must register in advance to book their place. Email Rebecca Lamsdale ([email protected]) for more details.

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Dave Brown's avatar

Dave, production editor on Car Dealer Magazine, is a journalist with more than 30 years' experience in the worlds of newspapers, magazines and public relations.

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