Pentagon buys Rusty’s

Time 11:52 pm, August 10, 2011

pentagonPENTAGON has acquired Rusty’s Seat and Peugeot in Scunthorpe, ASE’s Dealermatch service has announced.

After many years in the motor industry, Rusty’s owner Trevor Mason has decided to sell the business and retire.

This news follows the announcement earlier this year that Pentagon Group had purchased Willoughby Seat and Subaru in Nottingham.

The family-owned dealer group has also opened two new dealerships in Yorkshire this year with the addition of Fiat to their existing site in Barnsley in March and the opening in June of a new Nissan site in Huddersfield.

Trevor Reeve, Pentagon managing director said: ‘Adding another Seat and Peugeot franchise is a major part of our long-held strategy to build stronger relationships with more manufacturers. We are particularly pleased to be expanding with Peugeot as we have been working with them over many years to identify a suitable business that would allow us to grow our portfolio.

‘We are also particularly delighted to now have our second Seat dealership just months after we opened our first one in Nottingham.

‘I believe we are buying a strong business with great potential and I am looking forward to working closely with everyone there.’


The deal between Pentagon Group and Rusty’s was brokered by David Kendrick through ASE’s Dealermatch service.

Pentagons’ turnover in 2009 was around £318m and this grew to £380m in 2010. They expect this to grow again to £410m this year on the back of new acquisitions and an improved performance in fleet operations.

This latest growth, in addition to the new dealerships they opened earlier this year takes their total number of franchise points to 29 (excluding heavy vans).

James Batchelor's avatar

James – or Batch as he’s known – started at Car Dealer in 2010, first as the work experience boy, eventually becoming editor in 2013. He worked for Auto Express as editor-at-large and was the face of Carbuyer’s YouTube reviews. In 2020, he went freelance and now writes for a number of national titles and contributes regularly to Car Dealer. In October 2021 he became Car Dealer's associate editor.

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