Peter Vardy academy

Time 8:57 am, August 7, 2012

DEALER group Peter Vardy Limited has launched its own, company-wide training academy.

The new initiative, being led by the newly appointed academy director Elaine Ashworth, is designed to deliver world class customer experience training to the group’s team of 500 people in its seven dealerships across Scotland.

It has also been announced that Edinburgh Napier University will serve as the academy’s partner, providing endorsement for the initial programme for an Executive Certificate in Professional Selling.

The Napier link will also enable Peter Vardy colleagues to move onto under-graduate level programmes with the university.

The academy will be based at Peter Vardy’s head office in Glasgow with the majority of training programmes delivered face to face across the dealerships and via e-learning modules. New sales recruits will receive an initial four weeks of training with regular refresher programmes delivered throughout their career within the business.

Peter Vardy, CEO of Peter Vardy Limited, said (pictured): ‘The development of the Peter Vardy Academy underlines our commitment to deliver the best possible experience for both customers and colleagues.

‘Training our people is something we take very seriously and the launch of the Academy will help ensure we promote best practice across the entire group while creating and maintaining the best possible standards in customer service.

‘It gives me a real buzz when I see people graduate from our technical apprentice and sales rookie programmes and go on to senior positions in the company. The on-going training that we will deliver through our Academy will help us nurture and develop more of our great talent.’

James Batchelor's avatar

James – or Batch as he’s known – started at Car Dealer in 2010, first as the work experience boy, eventually becoming editor in 2013. He worked for Auto Express as editor-at-large and was the face of Carbuyer’s YouTube reviews. In 2020, he went freelance and now writes for a number of national titles and contributes regularly to Car Dealer. In October 2021 he became Car Dealer's associate editor.

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