Car Dealer Power

Highly Commended Auction House of the Year – Car Dealer Power Awards 2021

  • Aston Barclay highly commended for Auction House of the Year award
  • Firm experienced fantastic year, successfully implementing a new omnichannel sales programme
  • Spokesman says Car Dealer Power awards are ‘ important part of recognising excellence’

Time 2 weeks ago

Aston Barclay has been highly commended in the Car Auction House of the Year Category.

The dealer group has overseen a year of huge change – largely as a result of the pandemic – and is now running an omni-channel sales programme, where every sale is available online

The company, which also publishes a monthly ‘desirability index’ for used cars, says it is thrilled by the latest recognition.

Here is what a spokesman had to say…

How did it feel to be highly commended?

‘To be recognised as being highly commended is a great accolade for Aston Barclay.’

What does it mean to you to be highly commended? 

‘Aston Barclay strives to develop a winning proposition for our customers, so to have these efforts be recognised with a publication like Car Dealer is high praise. 

‘It helps to reiterate that Aston Barclay takes its position in the market seriously, and continues to drive the remarketing industry forward.’

Aston Barclay auction during pandemic c

How important are the Car Dealer Power awards to the industry?

‘Having a third party able to take a subjective view on the industry is an important part of recognising excellence.’

How has the past year been for the company?

‘It’s been a year of embedding new practices for Aston Barclay.

‘As everyone was forced to think differently about how we operate, we have had the enviable position of seeing continued best in class metrics, and so have been able to pick and choose the best of both worlds – both pre and post Covid. 

‘A prime example is our omnichannel sales programme, where every sale is available online.

‘In sales where viewing cars is important, we offer them either lined up prior to sale, or we drive them through the auction hall.’

What are your thoughts on the future?

‘We continue to assess the industry and market, and are now looking ahead to the challenges we will see next year as the supply of new vehicles returns to normal levels. 

‘We anticipate the current buoyant market returning to something more like we’ve seen before the pandemic took hold in the middle part of next year if the forecasts on supply continue to prove true.’

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Car Dealer has been covering the motor trade since 2008 as both a print and digital publication. In 2020 the title went fully digital and now provides daily motoring updates on this website for the car industry. A digital magazine is published once a month.

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