The restyle – going ahead on October 22 – isn’t just limited to a new name, with the change set to occur as the company moves towards a new ‘platform-based’ range, rather than the standalone products it currently offers.
‘We are redesigning the company, its products and its processes from the ground up,’ said Webzation’s CEO James Tew. ‘It makes sense to rebrand when our thinking is changing so radically.’
While a completely overhauled range is on the way, Webzation is quick to reassure that current customers won’t be left in the lurch, with the company continuing to support the superseded products.
‘We will continue to provide and support the existing Webzation software,’ said Tew – a move set to reassure the 600+ UK car dealers that use the products.